Bangers and mash, Sunday roasts and fish and chips are the dishes the British people are known for. But it has become clear Britain’s eating habits have changed. Would Brits prefer to order-in rather than go through the long process of preparing a home cooked meal? DLM Distributions, a leaflet distribution service, find out just how popular take-aways are.
The cost of a take-away
According to research, ordering take-aways cost the average Brit £1,000 per year, which works out at around £80 per month. Brits seem to be taking the easier road to achieving their hunger needs with the help of apps such as JustEat and Deliveroo.
As suspected, the budget rises with people living in the capital – it equates to £107 per person per month. The number of take-aways they order on a monthly basis is the same. The cost of food is notoriously expensive compared to other regions in the UK.
We take a look at regional shopping budgets and remove the cost of a take-away from them to see the end result on food spending:
The South East spends the most on their weekly shopping – budgeting approximately £59.20. Followed closely by Northern Ireland (£59.00) and London (57.50), according to The Money Advice Service.
The North East was the region spending the least, which on average budgeted £45.50 per week. Yorkshire& the Humber averaged at £47.30, followed by Wales at £48.60.
When we looked at the London shopping budget, and split the monthly cost of a take-away to a weekly payment, this came to £26.75. Removing this from Londoners’ shopping budget would leave them with £30.75 to spend on food fit for their kitchens.
Splitting the average monthly payment for a take-away and reducing this to a weekly cost would bring it to £20. Once this total has been removed from the North East (the region that spends the least on its weekly shopping), it would leave a total spend of £25.50. This was a surprising reality but confirmed our initial thoughts on take-away spend here in the UK.
The take-away split
The most desired take-away cuisine in the UK with 35% is Chinese. Soon followed by Indian food at 24%, pizza at 13% and the British staple of fish and chips at 7%, according to Payment Sense.
When it came to restaurants, 19% percent would choose Italian food, which made it the highest ranking. Indian food followed closely with 16% and traditional pub food at 12%. English and Chinese food followed lowly at 10%. Our tastes for eating out are different to our tastes for eating in, as shown.
After looking at gender regarding take-aways in the UK, we found that more men ordered than women. However, in contrast, women spent a larger sum on their take-aways than men. The most preferred take-away food by men in Britain was Chinese (33%), soon followed by Indian (26%). Pizza (11%), fish and chips (7%) and English (6%) were all strong contenders for most desired take-aways in the UK.
Women also favoured Chinese (37%), as well as Indian (22%) and pizza (14%). Fish and chips was also on their list (6%). However, unlike the men, English food was not a favourite and was replaced with Thai food (3%).
It seems that the most common method of ordering a take-away is by telephone with 56% of people doing so. This evidently shows that take-away menus are still essential for direct marketing — as only 18% of people order through an app (where the menu will be available). The second most popular location was online, at 37%, with 30% of people going out of their way to travel to the shop and order in store, highlighting that Brits are taking easier options to ordering food in the UK.
Cerys Elder – Online PR Executive