Home Street game promotes ghost gear awareness

Fans of mobile game Home Street will now be able to save marine animals from plastic fishing waste through a charity partnership with World Animal Protection to raise awareness of the danger of ghost gear to whales, seals and dolphins.

Home Street allows players to build their ‘very own dream home and neighbourhood’ with virtual money and the new partnership sees players greeted in-game by World Animal Protection’s Christina Dixon, who will lead them on quests to clean up ghost gear from beaches, recycle nets, and create virtual skateboards. The partnership is designed to raise awareness of ghost gear (lost or abandoned fishing nets and lines). Ghost gear is the deadliest form of plastic to sea animals and entangles more than 100,000 animals including whales, dolphins, fish, seals, turtles and birds, each year.

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Christina Dixon, Global Sea Change Campaign Manager says:

“Fishing gear is designed to catch and kill, and when it is left in the ocean it is the most harmful form of marine debris for animals, in fact it’s four times more likely to injure or kill marine animals than all other forms of marine debris combined – causing curious animals to get stuck in floating death traps.

“This partnership is all about being innovative and bold to tackle the problem. We’re hopeful this game will help raise awareness on the issue of ghost gear as well as understanding the urgency of the solutions. We can all make a difference!”

The Home Street game will take millions of players on an exciting journey to explore what ghost gear is, why it’s a problem, how it impacts animals and – most importantly – what individuals around the world can do about it. Players will be greeted in-game by World Animal Protection’s Christina Dixon, who will lead them on quests to clean up ghost gear from beaches, recycle nets, and create virtual skateboards, inspired by Chilean based company, Bureo. At every stage, players will be rewarded for their efforts with in-game rewards like trophies and limited-edition virtual t-shirts and artworks.

Download the game for free on:

Google Play: http://bit.ly/AndroidHomeStreetGame

Apple App Store: http://bit.ly/iOSHomeStreetGame

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