The Fishermen’s Mission launches unique ‘Catch of the Day’ online auction

National charity, the Fishermen’s Mission, is delighted to announce the launch of an exciting new fundraising initiative, its ‘Catch of the Day’ online auction.

This involves a range of national artists and celebrities including Fern Britton, Alan Titchmarsh, Caroline Quentin and Jonathan Dimbleby among others, giving up their time to paint a ceramic sculpture in the shape of a fish. The ‘Catch of the Day’ sculpture stands around 35cm high and 35cm wide, perfect dimensions for a coffee table, sideboard or book case!

We now have nearly 100 artists and celebrities who have agreed to paint or adorn a fish, glaze it and then return it to the Fishermen’s Mission HQ. Each completed fish is being individually photographed and displayed on a special auction page on The Fishermen’s Mission website.

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The auction page is now live with the final bidding to run from Thursday 16th May to Sunday 19th May at 8pm when the public can make their final bids! All funds generated will help underpin the Fishermen’s Mission’s work supporting active and retired fishermen and their families.  For every £1 raised from the sale of a ‘Catch of the Day’ fish, 88p will be spent on delivering emergency and welfare care to fishing families most in need.

The artists who have agreed to come on board are recognised locally and nationally, have exhibited in galleries and have a good online presence including social media.

From the beginning of March to the end of April, the completed fish will be displayed, in prominent, reputable establishments all over the UK such as restaurants and community venues, where the fish can receive maximum exposure in order to ensure the success of the online auction. Two of these will be displayed in the entrance hall of the historic Fishmongers’ Hall, home to the Worshipful Company of Fishmongers.

To find out if a ‘Catch of the Day’ will be displayed near you, or to bid for any of the beautifully painted fish, people should take a look at: www.fishmishauction.org.uk, while regular updates can be found on the following social media platforms:

Twitter – @thefishmish / Instagram – @thefishmish / Facebook – @fishermensmission

Presenter and author, Fern Britton, explained why she got involved:

“I decided to wrap my fish in newspaper to remind me of my childhood when I would queue on a Friday night after Judo (yes Judo) to collect a newspaper-wrapped portion of juicy cod and chips. The heat of the fish on the inky paper added to the fragrance of my supper.

When I was approached by the Fishermen’s Mission about ‘Catch of the Day’ I just knew I had to be part of this unique campaign – not only to raise money, but also to create national awareness of the everyday challenges and dangers our UK fishermen regularly face to get fish on our plate.”

 

 

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