Seafish’s new film – ‘Seafood is the Way Forward’

Seafish, the public body that supports the £10bn UK seafood industry, have produced a new film celebrating the entire seafood industry entitled ‘Seafood is the Way Forward’.  The film, launched at this year’s UK Seafood Summit, showcases the whole seafood industry from catch to plate; celebrating the many heroes of the seafood industry and the wonderful seafood available in the UK.

Marcus Coleman, CEO of Seafish, said: “At Seafish we believe that seafood is the way forward for business, the way forward for our communities, the way forward for the environment and the way forward for our personal health and wellbeing.  This film encompasses our vision for a thriving industry and we’re excited to share it with industry and encourage them to use it too to help promote our wonderful seafood industry.”

Celebrated seafood businesses and personalities from across the UK are featured in the film including Peterhead’s new fish market, Billingsgate market, Direct Seafoods in London, Loch Fyne’s Morecambe Bay Oysters, Fowey Shellfish in Cornwall and Edinburgh restaurants Ondine and  the Fishmarket.  The film also features David Warwick, a fisherman from the South West of the UK who fishes out of Mevagissey, and Dougie Brown a fisherman on the Isle of Coll.

The film tells the story of the passionate men and women from across industry who work together to produce a beautiful end product for the UK consumer and help ensure this cycle continues for generations to come.

David Warwick, skipper of the Valhalla, said, “I am proud to work in the seafood industry and extremely passionate about what I do so I was delighted to be part of this exciting project which truly does showcase the industry at its finest. We fisherman want nothing more than to make a living and pass on a thriving industry to the next generation.”

You can watch the film in full on Seafish’s YouTube channel:

Press office contact:  Nick Connelly, 0131 524 8642;


Seafish is a non-departmental public body (NDPB), set up by the Fisheries Act 1981, and is funded by a levy on the first sale of seafood in the UK. We cover the seafood industry from catch to plate providing facts, stats, research and a range of business and industry support tools as well as promoting seafood to consumers.  Our vision is for a UK seafood industry that is truly thriving and we believe seafood is the way forward for business, communities, sustainability and for personal health and wellbeing. Watch our film:

Visit website or follow on Twitter @seafishUK

Share this article